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Cookie policy

How we use cookies and look after your personal data

OverviewThis privacy policy outlines how LSA uses and protects any information that you give when using this website. We are committed to ensuring that your privacy is protected.

We may change this policy from time to time by updating this page. Please check this page from time to time to ensure you are happy with any changes.
What we collectWe may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys or offers

For a full list of cookies we collect see the List of cookies we collect.
How we use the information we gather We use the information we gather to understand your needs and provide a better service, in particular for:

  • Internal record keeping
  • Improving our products and services
  • Customising the website according to your interaction with the website.
  • If you have subscribed to our newsletter, we may send emails about products, offers or other information we think you may find interesting
Security We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookiesA cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis, after which the data is removed from the system.

Overall, cookies help us to provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you other than the data you choose to share with us. You can choose to accept or decline cookies. You can also modify your browser settings to automatically decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websitesOur website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over the other website. We therefore cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways:

  • When asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or emailing us at
    [email protected]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Unit C2, The Dolphin Estate, Windmill Road, Sunbury on Thames, Middlesex, TW16 7HE, UK.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
List of cookies we collect
Cookie name Cookies description
Cart The association with your shopping cart
Category_info Stores the category info on the page to display pages more quickly
Compare The items that you have in the Compare Products list
Currency Your preferred currency
Customer An encrypted version of your customer ID within the store
Customer_auth An indicator if you are currently logged into the store
Customer_info An encrypted version of the customer group you belong to
Customer_segment_ids Stores the Customer Segment ID
External_no_cache A flag, which indicates whether caching is disabled or not
Frontend Your session ID on the server
Guest_view Allows guests to edit their orders
Last_category The last category you visited
Last_product The most recent product you have viewed
New message Indicates whether a new message has been received
No cache Indicates whether it is allowed to use cache
Persistent_shopping_cart A link to information about your cart and viewing history if you have asked the site
Poll The ID of any polls you have recently voted in
Polln Information on which polls you have voted on
Recentlycompared The items that you have recently compared
stf Information on products you have emailed to friends
Store The store view or language you have selected
User_allowed_save_cookie Indicates whether a customer allowed the use of cookies
Viewed_product_ids The products that you have recently viewed
Wishlist An encrypted list of products added to your Wishlist
Wishlist_cnt The number of items in your wishlist
_ga Used to distinguish users in Google Analytics
_gat Used to throttle the request rate for Google Analytics
_utma Keeps track of the number of times you've visited the website for Google Analytics
optimizelybuckets Used to store page variants assigned to a user for A/B performance testing
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